In the ever-competitive world of digital advertising, the opportunity arises where there seems to be none. With so many new platforms, websites, and apps created every day, it’s not always easy to find the one that will offer you the most visibility for your money.
That’s why pay-per-click advertising has become such a popular marketing strategy. Here are some useful ways on how experts can successfully implement PPC marketing in Chicago into your marketing strategy.
Establishing a PPC Strategy
When you build a PPC strategy, you’re really trying to figure out which platforms and networks you’ll be advertising on, what your budget will be, and how much you’ll charge for your products and services. The more informed you can be with these details, the better off you’ll be.
This doesn’t just extend to your budget, but also to the type of ads you’ll be running. Are you going to focus on the click-through rate or cost-per-click? Are you going to be utilizing mobile ads? What keywords are most relevant to your business?
Knowing Your Audience
When you’re first getting started with PPC, it’s best to focus on targeting broad keywords that will attract a wide range of customers. But once you’ve established a client base, you can start to narrow your focus. One of the best ways to do this is to utilize audience insights. These help to identify demographics, psychographics, and other information about your customer base.
If you’re running PPC campaigns on any of the above platforms, you have a feature that allows you to dive into the demographics report. There, you can add or remove keywords based on these insights, and limit the type of customer you’re attracting.
Making the Most of Keywords
Keywords are arguably the most important aspect of PPC ads in Chicago. After all, they’re what will attract your customers! So it makes sense that they’re carefully selected to maximize your ROI.
Unfortunately, you don’t have much control over which keywords your customers use to find your business. But you can help them find you by selecting keywords that are relevant and high-volume, but low cost. You can do this by using a PPC tool to identify the most commonly searched keywords in your industry.
You can also use a search engine keyword research tool, which is free and easy to use. This will give you a list of keywords that are both highly searched and low cost. Once you’ve identified the most appropriate keywords, you can enter them into your ad manager, add a few variations, and be ready to roll.